An interactive space placed in the center of the pavilion to give resonance to all the initiatives of cultural and other caliber.
The lounge area is a dynamic meeting place, enlivened by lectures on the thematic areas, talks, debates as well as screenings of videos and films that have left an indelible mark on the world of motorsports.
Outstanding guests and industry experts will be invited to discuss a variety of topics, providing a rich and engaging experience for all visitors.
Deep-dive sessions on the core themes of this year’s edition.
| 10:00 AM | EXTERNAL AREA | Inauguration and start of 100km rally | Hon. Isabella Tovaglieri (Member of the European Parliament), Alberto Scuro (President of FIVA and ASI), Hon. Giovanni Battista Tombolato |
| 10:30 AM | TALK AREA - HALL 2 | Comparing old and new generations | Speaker: Noah Cooks F1 , Giampaolo Dallara e Tonino Lamborghini. Moderator: Pierluigi Bonora |
| 12:00 AM | TALK AREA - HALL 2 | Panduma returns | Speakers: Fabrizio Carrubba and Salvatore Morabito Moderator: Pierluigi Bonora |
| 2:30 PM | TALK AREA - HALL 2 | The Historic Brand as Cultural Heritage | Speaker: Stefano Agazzi, Alessandro Maccolini, Patrizio De Ferri. By SNOB Magazine |
| 4:00 PM | TALK AREA - HALL 2 | 55 BARRA 5 - Presentation of the book about Alberto Zambelli Rain | Speaker: Giuseppe Zambelli Rain |
| 5:00 PM | TALK AREA - HALL 2 | Presentation of the 4th edition of the exhibition "Donne e Motori? Gioie e basta" | By Museo Fratelli Cozzi |
| 10:30 AM | TALK AREA - HALL 2 | The Female Longing for Africa: Women of the Paris–Dakar | Speaker: Rebecca Busi, Carolina Tedeschi, Elena Giaveri. Moderator: Pierluigi Bonora |
| 11:45 AM | SALA BARILLA (CONFERENCE HALL) | 100 km rally awards | |
| 12:00 AM | TALK AREA - HALL 2 | Stanguellini: the Motor Valley Pioneer | Paola Martocchia intervista Sandro Grimaldi e Francesco Maurizi Moderator: Pierluigi Bonora |
The excitement breaks free from the halls! Automotoretrò takes you beyond the fairgrounds, blending top-tier exhibits with breathtaking rallies and parties. Explore our outdoor area for must-see models or jump into your classic car to discover the region’s charm in motion. History, passion, and stunning landscapes merge into unforgettable experiences.
| Entrance 11:00 am | French Party Meeting | Forget the labels! The French Party Meeting is the only event that selects and celebrates all French cars, from vintage icons to tuned beasts. The only rule? The red-hot steel of passion! Experience the evolution, admire collector’s pieces, daily drivers, sports models and limited editions. |
| March 7 | 100 KM OF PARMA: The Motor Valley ignites! | Experience the most anticipated dynamic event. A gathering of classic cars and motorcycles (open to everyone!), departing on March 7 from Fiere di Parma for a breathtaking route through the area’s treasures. Awards ceremony at the fair on March 8. Fuel your passion! |
| March 8 | International Lancia Delta Integrale Meeting | Exhibition meet open exclusively to Lancia Delta Integrale owners. |
| March 8 | Panda Raid 2026 Preview | Automotoretrò and Scuderia Omega a.s.d. officially present the Panda Raid 2026 preview. A unique opportunity to discover, among the iconic FIAT Pandas on display, the crews and vehicles departing for the Panda Raid 2026—the famous 6-stage rally across the deserts of Morocco. |
Curated by Museo Fratelli Cozzi
The photographic exhibition “Women and Engines? Only Joy” (“Donne e motori? Gioie e basta”) was created to dismantle the stereotypes that have always affected women in the automotive world.
Through the elegant and respectful shots by Camilla Albertini, set amongst the iconic cars of the Fratelli Cozzi Museum, women who contribute to overturning outdated and discriminatory narratives through commitment and expertise in every field are portrayed.
In this edition, each protagonist has chosen a man recognized as an ally in her journey, to affirm that gender equality is a shared responsibility, not solely a women’s battle.
The exhibition aims to raise awareness among all attendees about the urgency of combating violence and promoting genuine equality, which stems from cultural change and dialogue between women and men.
Curated by Cesare Ponchiroli. In collaboration with Mercanteinfiera
The exhibition showcases precise scale models of authentic Italian aircraft from the Second World War. These models were meticulously constructed by dedicated enthusiast Abramo Miglioli, who owned a large mold-making workshop in Sassuolo and devoted years to faithfully reproducing these historic vehicles.
Within the framework of Automotoretrò – an event that includes new historical and contemporary vehicles beyond just cars and motorcycles – we dedicate space to aircraft and their profound historical value, as they redefined the perception of travel and the exploration of the skies.
Per Person
Online: €12
Cash : €16
Free
Children until 12 years (accompanied)
Disabled person and companion free
